Boost Website Rankings Using AI

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Boost Website Rankings Using AI

AI is the new weapon in the SEO toolbox for business website owners. Let’s aim to boost website rankings using AI.

How Can AI Help With Your Website SEO?

One of the biggest challenges for businesses is how to rank your website higher in Google, Yahoo and Bing search engines in one of the page one organic search positions.

Whilst there are many strategies for boosting website organic rankings, such as on-page SEO, technical SEO, outreach, social media citations, by far the most successful is content creation.

Content Creation – By this we mean create high-quality, unique and valuable content that people would want to link to. Blogs, infographics, videos, and case studies are great formats for creating linkable content.

AI Can Be Used To Write Blog Posts For Websites

Artificial Intelligence (AI) has become an increasingly popular tool for content creation, and one of its most practical applications is in the creation of blog posts. With the help of AI, businesses can create high-quality, engaging content that can drive traffic to their website and boost their search engine rankings. In this post, we’ll explore how AI can be used to write blog posts for websites and the benefits of doing so.

Understanding The Basics of AI

Before we dive into how AI can be used to create blog posts, let’s briefly discuss what AI is. AI refers to the development of computer systems that can perform tasks that typically require human intelligence. These tasks can include speech recognition, decision-making, and even content creation.

How AI Can Be Used To Write Blog Posts

AI-powered writing tools use machine learning algorithms to analyze data and generate content. These tools are designed to mimic the way humans write and can create content that is grammatically correct, easy to read, and engaging.

One of the most popular AI writing tools is GPT-3, which stands for Generative Pre-trained Transformer 3. GPT-3 is a language model that can generate human-like text based on a given prompt or topic. It has been trained on a massive amount of data, including books, articles, and websites, which makes it incredibly good at generating content.

To use GPT-3 for blog post writing, you can input a topic or a brief on the subject you want to cover, and it will generate content for you. You can then edit the generated content to make it more personalized and add your own voice to the writing.

Benefits of Using AI To Write Blog Posts That Boost Website Rankings

Using AI to write blog posts can have several benefits for businesses. Here are a few of the most significant advantages:

a) Saves time: Writing high-quality blog posts can be time-consuming, especially if you’re not a professional writer. Using AI-powered writing tools can help you generate content quickly, allowing you to focus on other aspects of your business.

b) Improves SEO: Search engines favor websites with high-quality, engaging content. By using AI to create blog posts, you can ensure that your content is optimized for SEO and has a better chance of ranking higher in search engine results pages.

c) Enhances creativity: AI-powered writing tools can help you come up with fresh ideas for blog posts. These tools can analyze data from various sources and generate unique content that is sure to engage your readers.

d) Consistent quality: AI-powered writing tools can ensure that your content is of consistent quality. This can help you build a loyal readership and establish your brand as an authority in your industry.

Tips For Using AI To Write Blog Posts

While using AI to write blog posts can be highly beneficial, there are a few things to keep in mind to ensure that you get the most out of this technology. Here are a few tips to help you use AI-powered writing tools effectively:

a) Use high-quality tools: Choose a reliable AI-powered writing tool that has a good reputation for generating high-quality content.

b) Edit the content: While AI can generate content quickly, it’s essential to edit the content to make it more personalized and add your own voice to the writing.

c) Avoid plagiarism: Ensure that the content generated by the AI-powered writing tool is not plagiarized. You can use plagiarism checkers to verify the authenticity of the content.

d) Use the content strategically: While AI can generate content quickly, it’s essential to use the content strategically. Use the generated content as a starting point for your blog post and add your own insights and opinions to the writing.


Using AI to write blog posts can help businesses generate high-quality, engaging content quickly and efficiently. SEO principles and good practice should still be followed to ensure the new content is SEO optimised for the search engines to rank well in popular search engines.

If you would like help with utilising AI artificial intelligence in business marketing, digital marketing, website content creation, video marketing and social media campaigns, please get in contact to discuss your requirements.

Steve Johnson is a Digital Marketing Director in Twickenham, West London.

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