Explainer Videos Explained

Explainer Videos Explained

Explainer videos feature an animated story outlining a product or service and are ideal for a wide range of businesses because they allow you to communicate the benefits of your offering in a clear, effective and engaging way.

How Effective Are Explainer Videos In Digital Campaigns?

Here’s the research on explainer video effectiveness.

93% of marketers said they got high-quality leads with the help of social media videos. (Oberlo)
Marketers also noted that it is possible to get 66% more qualified leads yearly with the help of the explainer video.
Landing pages with explainer videos convert 86% better.
The average conversion rate on the website with a video is 4,8% compared to 2,9% for the website without it.

Explainer Videos – Game Changers For Digital Marketing

As an SEO copywriter, I’ve seen first-hand how explainer videos can be a game-changer in digital marketing campaigns. In today’s digital world, where people have shorter attention spans and are more likely to engage with visual content, explainer videos have become a popular way for businesses to generate interest and leads. In this article, we will explore why explainer videos are effective in digital marketing campaigns and how businesses can leverage them to increase their online presence and grow their customer base.

First, let’s define what an explainer video is. An explainer video is a short, engaging, and informative video that aims to explain a product, service, or concept. These videos usually range from 30 seconds to 3 minutes in length and can be animated, live-action, or a combination of both. Explainer videos are a great way to simplify complex ideas and make them more digestible for viewers.

Now, let’s dive into why explainer videos are effective in digital marketing campaigns:

Explainer Videos Grab Attention

With so much content available online, it’s crucial to grab your audience’s attention quickly. Explainer videos are an effective way to do this, as they can convey a lot of information in a short amount of time. By providing an engaging and visually appealing introduction to your business or product, you can draw in potential customers and generate interest in what you have to offer.

Explainer Videos Increase Understanding

One of the biggest benefits of explainer videos is that they can simplify complex ideas and make them more accessible to viewers. By breaking down your product or service into easy-to-understand chunks, you can help your audience better understand what you’re offering and how it can benefit them.

Explainer Videos Increase Engagement

Video content is more engaging than written content, and explainer videos are no exception. By using visuals, sound, and animation, explainer videos can capture viewers’ attention and keep them engaged throughout the entire video. This increased engagement can lead to higher retention rates and a better chance of converting viewers into customers.

Explainer Videos Boost SEO

Explainer videos can also help boost your website’s SEO. By embedding videos on your website, you can increase the amount of time visitors spend on your site, which signals to search engines that your site is valuable and relevant. Additionally, video content is more likely to be shared and linked to, which can further improve your search engine rankings.

So, now that we’ve established why explainer videos are effective in digital marketing campaigns, how can businesses leverage them to increase their online presence and grow their customer base? Here are a few tips:

Keep it Short and Sweet: As mentioned earlier, explainer videos are most effective when they are concise and to the point. Keep your video under 3 minutes to ensure maximum engagement and retention.

Focus on the Benefits: Your explainer video should focus on the benefits of your product or service rather than just its features. Explain how your offering can solve a problem or improve your customers’ lives.

Use a Strong Call-to-Action: At the end of your video, make sure to include a strong call-to-action that encourages viewers to take action, such as visiting your website or making a purchase.

Promote Your Video: Finally, make sure to promote your explainer video on your website and social media channels to increase its reach and effectiveness.

In Conclusion

Explainer videos are a powerful tool in digital marketing campaigns. By using them to grab attention, increase understanding, boost engagement, and improve SEO, businesses can effectively generate interest and leads online. So, if you haven’t already, consider adding an explainer video to your digital marketing strategy today.

We can create explainer videos like the above for you.

This is an example of our Social Media SEO agency explainer video.

We can produce an animated video to suit your requirements, with a story and animations to match your business.


Enquire today.

Steve Johnson is a Digital Marketing Director in Twickenham, West London.

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