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Generating Traffic Through Search

Imagine doubling, tripling or quadrupling website traffic to your home page….How useful would that be for your business?

Website owners quickly learn there’s rewards to be gained if their website can be found in Google, Yahoo and Bing search engines.

SEO and SEM have developed as two approaches for delivering free and paid website traffic.

But why is it so important to be a winner in the free search engine page rankings (SERPs)?

Achieving page one of Google for your target keywords is so important because 95% of all Google traffic clicks arrive on page one websites. That’s the free traffic from the organic listings, obtained via SEO.

Moreover, the top organic website in Google gets 30% of all visitor clicks and free traffic.

So top spot on page one is most people’s burning obsession, where you will get most free traffic.

There are some important technical SEO, search engine optimisation factors that should be considered to give your website the best possible chance of coming in on Google page one.

These on page and the off page factors will be covered in separate blog posts.

Paid seach is another important traffic generating digital strategy, but as the name suggests this is not free.

If your website is not on page one in Google for organic free traffic rankings, SEO is advisable to improve your page rankings. As this takes time to produce sustainable long term results, it makes sense to invest in some paid search.

Google Adwords can be a valuable source of traffic visitors, especially in experienced hands of a SEM Specialist.

Always plan your Adwords campaigns carefully to ensure a good return on investment from your search budgets.

Before you start, make sure you have quality landing pages ready to impress and deliver for the visitor.

What’s next? Audit your website for:

  • Quality, unique page content
  • Has your keyword research highlighted what your target customers search for?
  • Are you offering information and solutions for them?
  • Attractive offers
  • Engage your visitors and turn them into customers or clients
  • No brainer call to action buttons
  • Develop a mailing list

Contact Social Media SEO Ltd for SEO or SEM campaigns. Tel. 0208 744 1621 or 07872 535 507

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Steve Johnson is a Digital Marketing Director in Twickenham, West London.

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